The Corporate Video Production Process
Article by Claire Jarrett
Corporate video is a term which encompasses audio- and visual corporate media such as high-definition streaming and DVDs, as well as other types of media that has been produced primarily for an organization, company, or a corporation. Corporate videos are often intended for a certain purpose in a corporate or a business to business environment. The viewers are also limited to a specific targeted audience. This can include services, products, as well as company promotional videos. Each company or corporation can also produce training and information videos to show the employees along with potential applicants. The Corporate marketing area, under the leadership of the communications manager, has the responsibility of producing corporate video productions. This includes staff training and promotional films, safety videos, and financial results videos. With the changes in digital technology, corporate video media is not limited. This is because companies can feature these videos on their own website, which can also be viewed by other audiences outside of their corporations. They can also use YouTube as a media outlet. This is also a place where communication is available to anyone who can access a YouTube site. Generally, a corporate communications team can produce videos with the same techniques that a broadcast television network uses, such as outside broadcasting facilities. These are used as another way of engaging different outside audiences. They can also be used as a theme on very popular television shows. The corporate video production company can take the client brief, develop a script or a storyboard, liaise with their clients, as well as agree on a production schedule and its delivery date.Typically, the timing and scale of a corporate video production may vary greatly. Some corporate marketing areas may use a small crew along with the basic required equipment; other corporations may employ a large crew with a higher budgeting than some broadcast television programs or television commercials. The stages of corporate video production process include pre-production, production, post production and video editing. In the pre-production stage, the corporate area concentrates on the storyboard or the script. The terms of the budget will also be addressed and agreed upon between the client and production company. The production stage consists of location filming with the camera and director. Post-production and video editing is the stage that provides the final product. Once the film has been completed, then it is the task of the sales and marketing team to maximize the exposure of the film.