Goya Products
Goya Foods is the manufacturer or distributor of a famous brand of foods sold in the United States and many Latin American countries, with company headquarters in Secaucus, New Jersey. Driven by the belief that there was a growing consumer market for high-quality, fresh-tasting, Latino foods, the Unanues infused their personal philosophy throughout the company. This commitment to excellence is the cornerstone of Goya’s popular credo, “If it’s Goya, it has to be good”. The result of this simple, yet deeply resonant pledge is the evolution of Goya Foods into a leader in the Latin American food industry, with operations spanning the globe.
Type of food and drink products
Goya food products have 1600 items on the grocery list includes canned, dried beans, meets, fruits, oils, olives etc., they do have the seasonings, chips, frozen foods, sauces and rice items. They do sell beverages like tropical fruit, nectars, seeds, juices, and other soft and hot beverages. This food company manufactures, distributes and packing the food products. All most all the non-alcoholic drinks are also prepared by this company and selling n the market.
History of Goya foods
With more than 1,500 items on sale, Goya Foods is the second largest Hispanic-owned company in the United States in the late 1990s. Its products include a full range of grocery, dairy, and frozen goods aimed at the general public as well as people of Latin American or Iberian birth or ancestry. The family-owned company maintains manufacturing and distribution facilities in the mainland United States, the Caribbean, and Spain.
Goya Foods was founded in 1936 by Prudencio Unanue. He had left Spain as a youth in 1903 for Puerto Rico, where he established a small food business. He later moved to the metropolitan New York area and became a food broker for products imported from Spain. When the Spanish Civil War broke out in 1936, food supplies were cut off, and Unanue found himself out of work. He obtained a shipment of Moroccan sardines from a Spanish company and, with his wife, packaged them in a small Manhattan warehouse, selling to grocery stores. Unanue kept the Goya brand name of the sardines and also gave the Goya name to the olives and olive oil that he imported and sold
By the end of 1981, when Goya’s estimated revenues of 0 million made it the largest Hispanic-run firm in the country, it had 9,300 clients and 120 salesmen. Rice and beans each were accounting for about 15 to 20 percent of Goya’s sales in 1982. Seasonings including sauces as well as herbs, spices, and condiments, made up another 15 to 20 percent, and olives and olive oils accounted for 10 to 15 percent. Goya’s 700-odd items (counting different product sizes) also included preserves, stews, canned vegetables and meats, soups, cheeses, and crackers, along with such exotic items as African red-palm oil, Cuban mango paste, Jamaican ginger beer, and Malta–a nonalcoholic, noncarbonated licorice-tasting beverage composed of grain, malt, and hops. The company had enjoyed only limited success, however, reaching the highly competitive Cuban market in Florida. And Caribbean-oriented Goya had completely failed to crack the rapidly growing Mexican food market with the product line it introduced about 1977.
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